Lucy Sugerman Announced As National Folk Festival Youth Ambassador

Nov 20, 2019

Young Canberran singer-songwriter, Lucy Sugerman, was today announced as the first ever Youth Ambassador for the National Folk Festival, Australia’s longest running major folk festival.

“The National Folk Festival is excited to introduce our first Youth Ambassador who will engage and talk to young people about the Festival, ” said Helen Roben, Managing Director.

“The National provides such a positive and interesting experience for youth; it’s fun, safe and gives them an opportunity to discover and engage in the exciting world of Folk.

“Lucy Sugerman represents everything the Festival is about. She is an incredible young artist who has been coming to the National every Easter for much of her life. She knows first hand why young people keep coming back to the Festival and why those who haven’t been yet need to give it a go!”

Snapped up by record label, Universal Music after placing third in The Voice at just 15 years old, Lucy Sugerman has previously been named the Australian National Busking Champion for two years running, Young Canberra Citizen of the Year and is currently nominated for the National Live Music Awards’ Live Voice of the Year.

“The National was a huge part of my childhood and to now be the first ever Youth Ambassador is a huge honour,” said Ms Sugerman, now 18.

“I’m always excited for the National Folk Festival. It’s not only a fun weekend to hang out with friends, it’s an opportunity to discover new artists, connect with all walks of life and learn some new skills.

“I’ve been lucky enough to experience all of those things growing up at the Festival, and it’s really special to help bring others that same experience.

“They don’t call it five days in a perfect world for nothing!”

National Folk Festival is held in Canberra every Easter and runs from Thursday 9 April to Monday 13 April 2020 at Exhibition Park.

Known for its diverse program and broad audience appeal, National Folk Festival features more than 200 acts performing throughout 20 venues over its five days, a kids’ festival, themed bars, food and market stalls, roving entertainment and an engaging, multi-disciplined arts program.

Early Bird Tickets on sale now at

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Lucy Sugerman Bio

Eighteen year old singer-songwriter Lucy Sugerman has been cutting her teeth performing around her birthplace of Canberra since she was just nine years old, playing all kinds of event and venue from pubs to youth festivals to corporate events nearly every single weekend during primary and high school.  Lucy developed a love for the piano and lyrical songwriting from an early age, growing up listening the likes of Carole King, Elton John and Norah Jones thanks to her parents. Her earliest performances were busking and blackboards growing up at the National Folk Festival, and later went on to be crowned an Australian National Busking Champion for two years running in 2015 and 2016.

In 2016, at just fourteen, Lucy completed her Australian Music Examinations Board 8th grade violin examination and was invited to perform at the TEDx Canberra Conference just after her fifteenth birthday. In 2017, Lucy became the Young Canberra Citizen of the Year for Arts and Multimedia and competed in the The Voice Australia, placing equal third making it all the way to the grand final. After the show, Lucy signed deals with Universal Music Australia and Universal Music Publishing and sold out her first headline show at Canberra’s renowned Street Theatre.

Highlight of 2018 included headlining the National Multicultural Festival, playing alongside Sheppard, Nicole Millar and Ali Barter at Canberra Day in the Park and supporting John Farnham and Daryl Braithwaite at Australia’s first Anthems concert at the National Arboretum Canberra to a sold out crowd of 9000. Lucy also performed with the Canberra Youth Orchestra at ANU’s Llewellyn Hall, co-arranging, orchestrating and premiering self written original songs alongside Leonard Weiss specifically for CYO.

2019 is set to be a year of writing and creating for Lucy, delving straight into co-writing and production sessions to develop her skills and sound as an artist and musician.

Her angelic voice well beyond her years and incredible range surprises and captivates the audience with her thought provoking and inspiring lyrics resonating with all, old and young.